Aldi Reimagine the Egg this Easter

Following on from our recent news of Co-op, Sainsbury’s and Waitrose going all-out to reduce the plastic packaging they use for their chocolate eggs, Aldi has now joined the anti-plastic Easter parade with its – ahem – egg-citing new egg-box.

A flat-bottomed affair, the Geometric Egg is – for those already salivating – a blonde chocolate Easter ova which, featuring said flat bottom needs no internal plastic support to keep it upright, a cunning design that will assist the store’s plan to reduce its plastic consumption by 29 tonnes this Easter.

But it isn’t only the shape of the egg that smacks of innovation, Aldi has also replaced the plastic windows in its Easter egg boxes with compostable cellulose film made from wood fibres, and even created a box with a concave insert made from recycled potato skins.

Aldi UK’s plastics and packaging director, Richard Gorman, said of the Easter ingenuity: “We’re committed to eliminating plastic wherever possible, and the changes to our Easter range are a great example of removing unnecessary plastic that we can all do without. We know our customers want to protect the environment, and it is changes like this that make all the difference.”

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