Wearing its eco-credentials like the badge of planet-protecting honour it is, Amcor will now be permitted to print the ‘Reducing CO2 Packaging’ label from the Carbon Trust can on their packaging to demonstrate significant carbon footprint reductions.
All part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use, the announcement comes at a time when sustainability is an increasingly important factor in consumers’ purchasing decisions.
“Consumers are concerned about climate change and want to reward those brands that demonstrate they are taking action,” explains Gerald Rebitzer, Sustainability Director for Amcor Flexibles. “We work with customers to help them measure and reduce their packaging’s carbon footprint. This can be achieved by using lower-impact materials such as films made from plant-based material instead of fossil-fuels; by designing for recycling streams; light-weighting and other methods.”
Silvana Centty, Senior Manager at the Carbon Trust, said: “It is great to see companies like Amcor develop tools to provide transparent carbon footprint information to their customers. Having a full understanding of where carbon reductions can be made in packaging is a step to lowering the environmental impact of a product. The ability for Amcor’s packaging to also include the Carbon Trust carbon label goes one step further in helping brands to communicate their carbon reduction efforts to end consumers.”