Eltronis engage labels stop brake disc counterfeiters in their tracks

Leading provider of performance automotive brake discs, SHW Brake Systems GmbH is protecting its new brand for the independent aftermarket, ‘SHW Performance’, with a new tamper evident label incorporating the powerful technology solution engage from The Eltronis.

SHW Performance joins a growing number of businesses worldwide who place their trust in engage to safeguard their products and protect customers from potential counterfeit goods. The innovative technology provides a user-friendly, yet innovative tool, to link products to the internet through consumers’ smartphones.

Every genuine SHW Performance brake disc has a sophisticated enseal label fixed to the packaging, which instantly signals that the contents are genuine. Eltronis used its experience of material durability and adhesion to ensure that the labels would hold firmly to the packaging.

The label must be broken to access the part and an easy to tear strip device helps users open the box, providing effective tamper evidence. At the same time, the removal of the strip reveals a unique security code that enables instant verification of the brake disc.

Customers use the unique QR code and serial number to authenticate the goods by scanning with a smartphone camera and launching a dedicated website that provides instant confirmation as to whether the part is genuine or not.

On activation, customers are not only able to verify their purchase but are also provided with a wide variety of additional product information through the online link, providing valuable support in the brake discs’ application and ensuring greater engagement between the brand and users.

Through creating this digital fingerprint, the Eltronis software, as its name implies, ‘engages’ customers with the brand and vice versa. For SHW Performance customers, engage ensures security and provides the reassurance that they have a genuine product, while for the company visibility and insight into their customer base are provided through the data capture process.

Matthias Reckziegel, Key Account Manager Aftermarket at SHW Performance, said: “We recognise that protecting our high-performance brake discs from the counterfeiters is an essential part of safeguarding our customers and our brand.

“Non genuine automotive parts, especially in the area of high-performance braking products, are extremely dangerous and by adding engage to our SHW Performance products we can provide customers with the confidence that their brakes will work even in the most demanding situations.”

Pete Smallwood, Business Development Manager for Eltronis, added: “We are increasingly seeing brands across many different sectors look at engage as a means to validate and protect their goods. Effective protection and authentication build customer confidence in a brand and enable it to stand out from the competition. 

“We are delighted that SHW Performance has joined the growing number of customers worldwide who are using engage to protect their customers from dangerous counterfeit goods and take a clear stand against product piracy.”

The SHW Performance enseal security label utilises the same technology that recently won a FINAT award in the security category where the judges praised the combination of tamper evidence security and consumer engagement.  

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