Inspired by wellness-conscious millennials’ desire for simple, wholesome snacks and…
The comprehensive evaluation of the collection is in response to the ever-changing consumer mindset which is not only environmentally savvy, but has also been altered by the pandemic, with a new appetite for calming and natural tones.
Designed primarily for print application, Vanguard is a collection of smooth uncoated papers available in a kaleidoscope of colour options. Extensive market research and growing demand for muted and relaxed shades was the inspiration behind the three new colour choices: peppermint, blush and biscuit.
The Vanguard peppermint colour epitomises a feeling of spring and cheerful energy, bringing a cool touch of personality to designs, while the Vanguard biscuit shade offers a warm, natural tone connected to nature. Lastly, blush is a soft pale pink hue capturing a neutral contemporary look, reminiscent of pale peonies and roses and the graceful swirl of a morning sunrise.
Brilliance in Abundance
The new Vanguard palette of 28 colours offers customers soft on trend pastels with understated elegance, through to intense bolds and cheerful bright shades.
Aligning to James Cropper’s commitment to circular design, every colour in the Vanguard collection contains a minimum of 30% upcycled fibre, to keep materials in use and help in the regeneration of natural systems. The upcycled fibre, which is given a second life as a new paper product, is blended with fresh fibre from sustainable forestry sources to deliver beautiful papers without any compromise on performance or beauty.
In addition to the three new colours, the papermaker has also introduced new sheet sizes with the UK and European markets in mind. The portfolio of coloured papers is now available in two sheet sizes: SRA2 and B1, the most commonly selected print grade sizes.
Jamie Bartle, Senior Product Manager at James Cropper, comments: “The Vanguard collection is a snapshot of our colour and fibre capabilities. We believe the three new palette choices offer freshness, positivity and a colour for every occasion and the blend of upcycled and virgin fibre contributes to the circular economy, while delivering the premium quality we are renowned for.”
With the benefit of high opacity, Vanguard is ideal for the production of printed items such as letterheads and envelopes, posters and brochures, invitations and tags, presentation folders and business cards. Matching paper and board weights enables the production of coordinated items.
The refreshed Vanguard product range comes as James Cropper looks to introduce a capsule collection later in the year.