Lemonpath Delivers White Hot Growth

UK-based haircare e-commerce business White Hot Hair has announced double digit growth since teaming with full-service logistics provider Lemonpath. Despite the challenges of 2020, White Hot Hair said that the year had been its ‘best yet’ and that the company would be further extending its range with a new product.

Heaping praise on Lemonpath’s role in supporting White Hot’s growth, the company’s founder, Jayne Mayled, said Lemonpath had an “appetite to help small businesses.” She commented: “Lemonpath has been instrumental in supporting us with all our packing requirements. We needed logistical expertise, a direct but personal approach and a supplier that could provide e-commerce fulfilment.”

White Hot Hair has announced double digit growth since teaming with Lemonpath

White Hot is an independent hair care brand created specifically for people with white and grey hair. In 2013, Jayne embraced her silver style and launched six essential products for people who also ditched the dye.

A Grey Area?

While packaging and fulfilment was initially fully managed by Jayne and her team, as the luxurious hair care brand grew and customer demand increased, the company looked for external support in these areas in order to enable it to focus on its core product development skills.

White Hot is an independent hair care brand created specifically for people with white and grey hair

With over 350,000 sq. ft. of warehousing space and a management team boasting over 150 years of experience, Lemonpath has the capabilities and flexibility to handle projects of any size. In the last year, e-commerce services to clients such as White Hot Hair has become an increasingly important part of Lemonpath’s service, with despatches growing by nearly 95 per cent.

It was important to find a team of people with the appetite to support my business,” continued Jayne. “After a tour of the Lemonpath facility, I was really impressed. Despite its massive set up, I was delighted to see how well the company worked with and managed smaller operations.”

Hair Growth

The involvement of Lemonpath has enabled White Hot Hair to continue to build its business. Alongside the launch of its new product, the company is also investigating major export markets, such as the United States.

Our relationship with Lemonpath is strong and will be crucial to our success as we continue to expand our business,” confirmed Jayne.

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