The BCMPA hosted 24 of its members at the Contract…
Real-world Willy Wonka, Mars Wrigley has teamed up with biotechnology firm Danimer Scientific to develop an innovative new home compostable packaging for a more sustainable planet.
Leveraging the candy company’s global portfolio to encourage consumers to compost at home, the first brand Mars Wrigley will introduce will be Skittles® in the U.S.
Danimer Scientific’s signature packaging – Nodax® polyhydroxyalkanoate (PHA) – is produced through natural fermentation processes using plant oils such as soy and canola and biodegrades in both soil and marine environments, Mars plan to introduce Nodax® PHA into flexible and rigid packaging that reliably breaks down in both industrial composting facilities and backyard compost units.
The joint development agreement is a key component of Mars Wrigley’s comprehensive strategy to transform its packaging portfolio to support a circular economy and to drive progress against its goal of 100% reusable, recyclable or compostable packaging by 2025.
“The impact of plastic on nature is one of the major sustainability challenges of our generation. There are no simple solutions and transformational innovation is necessary, we have to think and act differently,” said Alastair Child, Mars Wrigley VP of Global Sustainability. “Collaborating with Danimer to advance this breakthrough technology represents a major step to creating positive societal impact and better environmental outcomes across the full lifecycle of small, flexible packaging.”