Pro Carton announces sponsors and judging panel for 2024 awards

Pro Carton, the European association of carton and carton board manufacturers, has announced the full judging panel for its three prestigious awards, alongside the first batch of sponsors for the esteemed event.

The European Carton Excellence Award (ECEA), the Pro Carton Young Designers Award (PCYDA), and the Pro Carton Student Video Award (PCSVA), will all take place on 19th September in Berlin, Germany, during the annual European Carton Makers Association (ECMA) Congress, with the finalists invited to the official awards ceremony.

Announcement of the judging panel coincides with the reveal of this year’s PCYDA sponsors, the Belgian sustainable packaging group, Van Genechten Packaging, Austrian sustainable packaging provider MM Group, Swedish cartonboard provider, Billerud, and Serbian cartonboard manufacturer, Umka.

In addition, Pro Carton has welcomed Metsä Board, MM Board & Paper, and WestRock as material partners for this year’s awards programme. These former two member companies have provided free cartonboard materials to entering universities and schools across Europe and WestRock will create sustainable cartonboard-framed certificates and trophy materials for this year’s winners.

The judging panel for the awards is a combination of packaging specialists and cartonboard value chain representatives. This includes Satkar Gidda, consultant and 2023’s chair of the jury; Sanjeev Das, Global Packaging Director for Unilever; plus, Lotte Krekels, Packaging Manager at Carrefour; and Heidi Vanspauwen, Corporate Marketing & Communications Director for Van Genechten Packaging. Gidda, Das, and Krekels will make up the judging panel for the ECEA, all four of them for the PCYDA.

PCSVA entries will be judged on visual quality, story board, film making techniques, choice of music, themes shown, and communicating the environmental benefits of cartons. Entrants will be judged by the esteemed panel consisting of award-winning film producer Bady Minck; former CEO and chairman of several advertising agencies Simon Bolton; and Pro Carton’s Marketing and Communications Director Winfried Muehling.

Winfried Muehling, Pro Carton’s Marketing and Communication Director, commented: “The Pro Carton Awards are remarkable competitions that offer entrants a fantastic opportunity to demonstrate the future of packaging. All winners look forward to attending our Awards Gala night in Berlin. The winners of the PCYDA will take part in unique training on sustainable packaging material, with Van Genechten Packaging, Billerud and Umka. Having four industry members sponsor the Pro Carton Young Designers Award reflects the enthusiasm, support and passion for the talents held within the industry. We’re excited to see the entries roll in for another successful year of cartonboard competition. The PCSVA, the PCYDA and the ECEA are the most relevant competitions for cartonboard in Europe. Competing with the very best.”

European Carton Excellence Award

The European Carton Excellence Award is recognised as the most prestigious and respected award in the European sustainable cartonboard packaging industry, the award is hosted by Pro Carton and the European Carton Makers Association (ECMA), which acknowledges, rewards, and challenges partners across the cartonboard supply chain to showcase their most innovative, fibre-based packaging designs.

The Pro Carton Young Designers Award

The Pro Carton Young Designers Award continues to be a prestigious platform for talented, young designers to showcase their skills and make their mark in the sustainable packaging industry. This award offers students the chance to pioneer and showcase their innovative ideas across three categories: Creative Cartonboard Packaging: Food & Drink, Creative Cartonboard Packaging: All Other and the Sustainability Award. This competition provides students with the opportunity to gain learning experience outside the classroom, build networks, create job opportunities, and win exciting prizes.

The Pro Carton Student Video Award

The Pro Carton Student Video Award invites young aspiring videographers to produce compelling videos that highlight the versatility, sustainability, and innovation of cartonboard packaging. This award allows students to explain the benefits of cartonboard in everyday life in a unique and captivating way, with the best entries being congratulated with cash prizes.

For more information on all three awards, visit: https://www.procarton.com/awards/

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