Pro Carton Joins the #Greensource Initiative

Whilst it can be truly said that precious few good things happened in the car-crash that was 2020, one positive that may have passed you by was that it was year which saw the birth of #Greensource, a European-wide effort to explain how the forest-fibre industries can make the 2050 climate neutrality target a reality. Cepi, the Confederation of European Paper Industries, and EPIS, the European Pulp Industry Sector Association, kickstarted the initiative. Now, as a natural evolution of the campaign, Pro Carton – the European Association of Carton and Cartonboard manufacturers – has joined the campaign as one of its co-leaders, bringing the perspective of the fibre-based packaging industry, a key part of the value chain.

With circularity at the heart of its purpose, #Greensource works around three key pillars to showcase the industry’s climate ambitions:

  1. Renewable materials: Forest-based products come from a renewable, natural resource which is managed to let forest grow more than what is harvested and preserve biodiversity.
  • Responsible industry: We are committed to drastically reducing emissions in our operations and increasing the industry’s already impressive recycling performance.
  • Climate friendly products: Our products substitute fossil fuel-based materials, they have a direct and immediate positive impact on climate.

Joining #Greensource was an obvious choice for Pro Carton. The campaign’s core message aligns perfectly with ours by focusing on the sustainability and circularity of the fibre-based industry as a whole… and renewable, recyclable and biodegradable packaging is an essential part of that value-chain. We are delighted to be supporting this initiative as it gives a common voice to all the forest-based products industry,” said Tony Hitchin, General Manager of Pro Carton.

Said Jori Ringman, Director General of Cepi: “Our objective through #Greensource is to share information and raise awareness around the power and potential of the forest-fibre industry and how it can contribute to reaching Europe’s climate goals. As a forest-based industry, we save 806 million tons of CO2 per year while our products are sourced, manufactured and recycled in Europe with European technology. We are incredibly proud that #Greensource has already reached two million online impressions in 2020 and are confident there will be much more in the year to come! This is why we are also very excited to welcome Pro Carton as they will no doubt contribute to our educational effort bringing more emphasis on consumers.

One of the core reasons for EPIS joining #Greensource is that the forest industry has innovative solutions to offer in order to contribute to a sustainable lifestyle while making sure that forests keep growing, absorbing CO2 and protecting biodiversity. In 2021, we want to keep emphasising this message and are delighted to collaborate along the value chain welcoming Pro Carton as an important end-use segment for market pulp,” adds Anna Maija Wessman, Secretary General of EPIS.

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