Inspired by wellness-conscious millennials’ desire for simple, wholesome snacks and…
Sprawling Brobdingnagian of the international beauty packaging sector, Quadpack, has started a major expansion drive to broaden its operations in the Americas region.
Aiming to conquer 1% of the $6 billion beauty packaging market by 2025, preparations include the integration of East Hill Industries into the Quadpack brand, new sales offices in New York, Los Angeles and Miami, and a sourcing centre in Mexico.
“The time is right to broaden our reach,” said Anthony Le Minoux, Quadpack Managing Director – Americas. “Since strengthening our US presence by joining with East Hill in 2018, we have doubled the size of our business. All the pieces are in place: we have a targeted portfolio of own-manufactured products, a network of satellite offices in key US cities, a sourcing centre in Mexico to work with continental partners and a massively expanded US decoration plant. We’re ready to take our business in the Americas to the next level.”
Quadpack’s portfolio includes both its own Q-Line range and packaging solutions from its manufacturing partners. Q-Line is a collection of smart, modular solutions made at Quadpack’s European factories, that are locally stocked, assembled and personalised at Quadpack’s warehousing and decoration plant in Dallas, Texas. The business model gives Quadpack the agility to offer late differentiation, an accelerated time to market and a lower carbon footprint. A third of all orders are produced or assembled locally, according to its practise of delivering solutions in the region, for the region.
The expansion plans will give beauty brands in the region access to Quadpack’s packaging expertise and innovations, particularly in airless, wood and other sustainable solutions such as Sulapac® biocomposite packaging.