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Putting unnecessary plastic in its place, Smurfit Kappa has launched a new packing system for its sustainable TopClip product, a paper-based replacement for plastic shrink wrap that bundles beverage multi-packs.
This now completes the portfolio of Smurfit Kappa’s end-to-end solutions for TopClip, ensuring it is suitable for beverage companies of all sizes.
This new solution has already been implemented by Czech beer brewer Pivovar Clock for their 500ml cans. A modern and creative brewery, Pivovar Clock are noted within the industry for their early adoption of sustainable technology. The brewer uses the latest steam technology and local ingredients to produce their beer.
With a 30% lower carbon footprint than a shrink wrap consumer pack, TopClip is plastic-free and 100% renewable, recyclable and biodegradable. As it is made from less material and does not require glue, TopClip is significantly more sustainable than other recently launched same-purpose packaging solutions on the market and offers a premium consumer experience with good branding opportunities.
Commenting on the news, Arco Berkenbosch, VP Innovation and Development, at Smurfit Kappa Europe, said: “We are delighted to partner with Pivovar Clock by providing their consumers with the latest in innovative and sustainable packaging solutions. Whether you’re a small or large beverage company, there is a version of TopClip to suit your business.
“With our portfolio of machine solutions, Smurfit Kappa can provide a holistic offering to reduce your carbon footprint and ultimately help grow sales.”