Insight Update

 One person’s trash is another’s… luxury item?

Anya Hindmarch is leading the way for sustainability with new product launch, says luxury global packaging provider.

There are over eight billion tons of plastic in the world, and in the US alone, more than 2.5 million plastic bottles are thrown away every hour, so something needs to be done in order to reduce waste and to improve the way in which we reuse and recycle. 

Generation Z and its successor, Generation Alpha, are helping to pave the way for change, but it needs to be bigger than this. Whilst it’s great that consumers are adapting their needs, businesses must also alter their offerings to suit, and Anya Hindmarch is the prime example. 

The prestigious accessories brand is leading the way in implementing such positive and momentous change, suggests Robert Lockyer, Founder and Chief Client Officer of luxury international packaging provider Delta Global

Anya Hindmarch founded the global luxury accessories brand and is now recognised for its ground-breaking work in sustainability.  

As well as on this latest launch, Delta Global has worked with Anya Hindmarch for many years, creating all of the brand’s packaging and matching wraps that sit inside of the mailing boxes – all of which are perfectly in line with accredited sustainable practices

Robert explains that Anya Hindmarch is a key player in the luxury fashion industry and is nothing short of a pioneer when it comes to leading the way in terms of sustainability. 

He said, “As a brand, Anya Hindmarch understands its role within the industry and therefore, acts responsibly, striving to make change and prioritising sustainable initiatives, without compromising on quality. 

“This is something that all brands should set out to achieve, and I urge those within the high-end and luxury fashion markets to follow suit.” 

In 2007, Anya Hindmarch launched an industry-leading project to aid the then-debate surrounding single-use plastic bags in a collaboration with Antidote with ‘I Am Not A Plastic Bag’.  

Following the success of this, Anya Hindmarch has more recently launched ‘I Am A Plastic Bag’, to help tackle post-consumer waste, which has also been nothing short of a victory for both the brand and the environment.   

Each product is made from an innovative cotton canvas-feel fabric that has been created from recycled plastic bottles that would have otherwise ended up in landfill.  

Continuing to sit at the forefront of sustainability, Anya Hindmarch has perfectly combined this with quality fashion, as well as its popular quirky prints and text to launch yet another incredible collection of products.  

Robert praised the brand for its ability to remain innovative whilst driving the discussion surrounding sustainability. 

He said, “It’s not an easy thing to do, but the brand has managed to achieve it in a way that seems so effortless.  

“For the products to not only be made entirely from plastic bottles but for them to also be coated in materials made from car windshields to provide extra levels of durability and resistance, is simply impeccable and an industry-first.” 

Robert explains that whilst reusing what brands already have available to them may seem like one small step, it can lead to positive and impactful change and urges brands from all industries to implement changes similar to this. 

For more information on Delta Global, please visit: https://deltaglobal.co/ 

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