Labelling

MegaFood introduces new label design for key product lines

MegaFood, a B-Corp crafting quality supplements, today announces the rollout of new labels for several key product lines.

The new, modernized label design began rolling out with best-sellers like Blood Builder Iron, Baby & Me 2 Prenatal supplements, and MegaFood Multivitamins in November, with additional products scheduled to hit shelves.

The new design keeps familiar MegaFood visual elements — such as its green brand name, yellow background color and featured real food and/or herbal ingredients – with enhanced readability of product names and varieties, and clear call out of important product features and benefits to make it easier for consumers to select the best product to support their health needs and wellness goals.

“While our packaging has undergone a refresh, the way we craft our vitamins, minerals, and supplements with quality nutrients and real food ingredients hasn’t changed,” states Matt Smith, VP of Marketing at MegaFood. “We’re excited that the fresh new look will help put these differentiators front and center for consumers and we look forward to continuing to roll this out to our wide variety of products in the coming months.”

Highlights of MegaFood’s label changes include:

  • Enhanced readability of product names, features, and benefits
  • Modernized aesthetic while retaining key brand equities
  • More distinction among multivitamin offerings to make it easy for consumers to identify which multi is right for their unique needs
  • Non-GMO & Third Party Certifications where it matters most, front & center

To learn more about the label changes, visit www.megafood.com.

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