Amcor’s Matrix Recyclable Cheese Wrap Wins Packaging Innovation Award

Amcor’s premium Matrix paper-based and paraffin-free cheese packaging has received a Silver award at the 2020 Packaging Innovation Awards sponsored by Dow. This innovation provides the right breathable barrier for soft cheese while removing paraffin and has transformed a non-recyclable packaging material into a cheese wrap that can be recycled in the paper stream.

Michael Zacka, President Amcor Flexibles EMEA, said: “Matrix’s breakthrough paraffin-free technology brings soft cheese packaging into the circular economy and we are pleased it has been recognised with a prestigious Dow award. Matrix is another move in the right direction for sustainability combined with performance – offering cheese manufacturers improved flavour control and recyclability.

The Big Cheese

Soft cheese continues to ripen after it is packaged, and this process needs to be managed through moisture absorption and gas exchange. Over the years, cheese producers have typically used paper packaging with a paraffin (wax) layer. While this offers some advantages, the paraffin can easily transfer to the cheese product, potentially impairing its taste. Using Matrix’s breathable technology, soft cheese producers can control the ripening process, delivering the right taste and texture to consumers throughout the cheese’s shelf life.

The other challenge with traditional paraffin-coated packaging is it makes the paper hard to recycle. Amcor’s Matrix range is a more sustainable option thanks to its independently tested recyclability in the paper stream. Overall, the production and use of Matrix can reduce the packaging’s carbon footprint by 28%. As a partner in the Ellen MacArthur Foundation’s New Plastics Economy, this innovation supports Amcor’s commitment to develop all its packaging to be recyclable or reusable by 2025.

Longer Storage

Additionally, Matrix extends the packaging material’s storage time up to 12 months compared to only six months for paraffin-based packaging. This helps cheese producers, which are often small businesses, to manage their packaging inventory and reduce material waste.

The quality of innovations we saw in the 2020 Packaging Innovation Awards is remarkable,” said Diego Donoso, business president for Dow Packaging & Specialty Plastics. “I’m inspired that the packaging industry continues to move sustainability and innovation forward even during complicated times. All winners should be proud of their accomplishment.”

The Packaging Innovation Awards by Dow honours the industry’s top achievements in packaging design, materials, technology, and processes. In 2019, the competition awarded Amcor for its paper-based packaging for processed meat and cheese, PET bottle for Nestlé’s Coffeemate®, a Cooler Bag for Molson Coors beer, and a pet treat pouch for Full Moon Pet.

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