Inspired by wellness-conscious millennials’ desire for simple, wholesome snacks and…
Taking a refreshing approach to slaking Europe’s thirst for more eco-friendly fizzy drinks, Coca-Cola European Partners (CCEP), the world’s largest independent Coca-Cola bottler, has completed an investment in Lavit, a leading maker of multi-beverage, counter-top dispensing machines.
Using globally patented technology, the Lavit system lets consumers make and pour their drink in seconds, by dispensing a range of cold beverage options ‘on-demand’ at the tap of a button and offering customisation of beverages based on carbonation and flavour. Since commercialisation, Lavit has a growing network of customers in the US and Canada.
The partnership with Lavit will further CCEP’s intent to explore and test new dispensed delivery solutions as a key strategic route towards eliminating packaging waste and reducing its carbon footprint, while providing consumers with the convenience, choice and experience they expect from drinking Coca-Cola beverages.
The funding and partnership with CCEP will help Lavit test and develop new product capabilities and explore growth opportunities by gaining further insight into customer and consumer demand for dispensed delivery solutions. It follows CCEP Ventures’ recent acquisition of a 25% stake in Innovative Tap Solutions (ITS), investing in the company’s self-pour, self-pay drink dispensing technology.
The investment in Lavit was led by CCEP Ventures – the innovation engine and investment arm of Coca-Cola European Partners. It builds on previous investments in disruptive, technologically advanced companies and start-ups that enable CCEP to explore new ways to bring innovation into its delivery model and consumer experience.
“Lavit is an ambitious business with an advanced, commercialised dispensing technology and system. We look forward to working together with John Uhlein and the rest of the Lavit team to test and explore next-generation dispensing solutions.” said Graham Stokhuyzen, Vice President of New Business Development, CCEP. “Decreasing our packaging use and waste is a core part of our strategy to reduce our carbon footprint. We will continue to develop and invest in ‘drinks on demand’ dispensed delivery innovations to offer consumers choice, personalisation and convenience in the most sustainable ways possible. This will also enable us to reduce our use of single use packaging.”
John Uhlein, CEO of Lavit adds: “We are delighted to have CCEP Ventures as a partner. This partnership will enable us to scale more quickly, combining CCEP’s industry experience and commercial expertise with Lavit’s innovative technology.”