Heinz Replaces Multipack Plastic with Cardboard

In its continued quest to pull the plastic from supermarket shelves, Heinz has announced the launch of new Eco-Friendly Sleeve Multipack, convenient and skinny cardboard sleeves for all multipack canned products.

The PEFC-certified paperboard used is fully recyclable and comes from renewable and sustainably managed forests. The innovative wrap design uses 50% less material than a fully enclosed wraparound box and 10% less than a traditional paperboard sleeve design. In addition to selecting renewable, responsibly sourced material and optimizing the design to minimise the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions. Even the manufacturing and transport of this new innovative sleeve is also carbon neutral.

Heinz’s new solution is part of a three-year, £25 million investment and installation at its Kitt Green factory near Wigan. The paperboard design offers a sustainable solution as well as convenience.

They are available now across the Heinz Soups range as part of the ‘winter bundle’ on Heinz to Home and will be launching across all Heinz’s canned products and major retailers in the UK as of autumn.

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