The BCMPA hosted 24 of its members at the Contract…
‘Obvious’ is the name of the new scent, setting a first foot in the promising territory of sustainable luxury perfumes. Launched in November after a successful crowdfunding campaign, Obvious is offered in seven different odour options.
From the ingredients to the outer pack, everything was carefully considered in order to avoid waste – the formula is organic and uses biodegradable alcohol, the outer package made of FSC™-certified paper and cotton, the recyclable bottle with 30 per cent recycled glass and Quadpack’s monomaterial cork cap, sourced from sustainably-managed forests.
Fully manufactured in Europe, Obvious was developed for what the perfumer behind the first, David Frossard, calls ‘the European style’. “The luxury fragrance market nowadays is directed mostly at premium clients from America, Asia and the Middle East, both in terms of price positioning and marketing. I wanted a product that would resonate with Europe again.” he explains.
Initially sold through the crowdfunding platform Ulule, the new range has adapted to the ‘new normality’, in that clients can receive the seven fragrance samples at home, pick their favourite, and then have the full bottle delivered to their door. The store experience is also possiblea s Différentes Latitudes has a perfume bar in Paris.
Explore Quadpack’s brand new range of sustainable cork caps here.