Inspired by wellness-conscious millennials’ desire for simple, wholesome snacks and…
Greiner Packaging UK & Ireland (GPUK) has promoted Rachel Sheldon to a new role as Sustainability and Innovation Manager.
“Appointing Rachel to this role will help steer GPUK towards our strategic objectives,” said Sales Director Julie Eller. “Rachel has been with the business for 13 years in a market development role and will now lead the sales and promotion of GPUK in sustainable and innovative product solutions in the marketplace with existing and new customers in the dairy sector and beyond.
“As Sustainability and Innovation Manager, Rachel will be working with many stakeholders in Greiner Packaging, in industry, in retail, and more – building relationships and gaining up to date information which will help to drive the growth of our business.”
Proving why we love sustainable plastics
“I have been in customer-facing roles throughout my time with Greiner Packaging, so I have a broad understanding of what brand owners large and small, and retailers, want and need to know about the sustainability of their packaging choices,” said Rachel Sheldon.
“An essential element of my new role will be to ensure we are delivering the most sustainable solutions and properly explaining their benefits and advantages. I will be urgently looking to gain more and better data around CO2 reduction through life cycle assessments of all our products.
“As a business, Greiner Packaging needs to take a collective industry position and wherever possible, lead through example. I am already working closely with Plastic Pact and other industry bodies, and we have joined ReCoup, the official RecyClass auditor for rigid plastic packaging in the UK.
“Ever since I joined Greiner Packaging, we have been on a constant and well-planned journey to deliver the most sustainable packaging solutions, and my new role creates the opportunity to provide our customers with the reassurance that they can avoid the dangers of greenwashing, by adopting packaging which measurably improves their carbon footprint and sustainability position.
“Plastic has an important role to play, particularly for food packaging where it can help to extend shelf-life and therefore reduce food waste. We’ve said before that: ‘We love sustainable plastics’, and my new role gives me the chance to prove why!”
Investing in a sustainable future
Greiner Packaging believes that to develop and deliver the most sustainable packaging solutions, recyclability needs to be designed in from the start. Design for recycling covers every aspect of the packaging and starts with the materials it uses.
The factory in Dungannon, Northern Ireland, recently invested over £3,700,000 in a new PET decontamination and extrusion line to enable the use of more recycled materials in its market leading cup, pot and tub ranges as well as continuing innovation with more sustainable materials.
“This investment is the latest step in our continued commitment to innovate, increase capacity and reduce our carbon footprint,” said Rachel Sheldon. “Since we first introduced our K3® cardboard-plastic innovation in 2007, there has been continuous investment at our UK manufacturing facility. But, alongside investing to create new packaging solutions, there has also been a constant focus on investing in improving our environmental sustainability performance and pursuing our goal to achieve a circular economy.
“Making another positive sustainability move, Greiner Packaging UK & Ireland recently took the decision to completely eliminate polystyrene (PS) from the manufacturing process at its Dungannon factory, as there are no strong recycling streams for PS in UK.
“I’d like to take this opportunity to invite existing and prospective customers to come to our plant in Dungannon, Northern Ireland so that they can see what we have achieved, and how recent investments will enable the development of even more innovative and sustainable packaging solutions.”
Header picture: Rachel Sheldon has been promoted to a new role as Sustainability and Innovation Manager at Greiner Packaging UK & Ireland