Robinson Packaging Innovations Snaps Up Schela Plast

Splashing the cash to reinforce its position in the UK and Eastern Europe, value-added custom packaging manufacturer, Robinson, has acquired the Danish company Schela Plast.

This £7.7m investment is part of the company’s dynamic development strategy allowing Robinson to continue to build on its bespoke, customised model and align with its multi-national customers on the back of three years of successful growth.

Robinson’s plastics division has a strong focus on the Food & Drink, Personal Care and Homecare sectors

Schela Plast, located near Billund in Denmark, offers a complete packaging solution, from cap to bottle. Established in 1971, the company offers extrusion blow moulded (EBM) packaging and in 2020 produced more than 50 million products. The company boasts both tool making and product design capability and a very broad range of bottle and container sizes. With the high usage of recycled content and renewable materials, its sustainable portfolio marries up perfectly with Robinson’s.

CEO Dr Helene Roberts said: “This is the ideal progression for us, only made possible because both companies are aligned in purpose, core values, and relevance for our customer base. This transition is not only driven by efficiencies but more importantly, with planned expansion in our existing customer base, will create jobs in support of Robinson being a future-fit organisation. We always go above and beyond to create a sustainable future for our people and our planet and this acquisition adds value on so many levels.

Robinson’s paperbox division specialises in luxury rigid paperboard packaging

Robinson’s strategy to grow revenues profitably ahead of the market is supplemented with this complementary investment, enabling the business to gain scale with a continued focus on serving customers in the food, homecare, and personal care markets. Both Robinson and Schela Plast are successful businesses in their own right and will learn from each other, sharing best practice across all sites.

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