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Since the installation of 9212 solar panels at its Zoeterwoude plant in the Netherlands back in April of this year, Sol beer has been brewed using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint.
Making a step-change towards more sustainable brewing and another achievement in HEINEKEN’s Brewing a Better World sustainable development strategy, by harnessing the sun’s positive energy and infusing it into its production process, Sol is creating a whole new way for people to Taste the Sun.
To mark this achievement, Sol has also unveiled a new sustainability approach emblazoned on its packaging, ‘Brewed with Solar Energy’. From the UK, to Australia, South Africa, Germany, Finland, Spain and the Netherlands, consumers across more than 50 markets will now have access to the sunshine beer brewed at Zoeterwoude.
Said Diederik Vos, Sol Global Brand Director: “As the brand’s name suggests, Sol is all about the sun and aims to inspire people to connect to the positive energy that comes from it. Brewed with Solar Energy is a great way to reinforce our authentic, longstanding connection to the sun, while taking care of the planet and its people. It is our responsibility to conduct business in a way that can be a positive force for change and to provide people with a product that fits increasingly sustainable-minded preferences.”