VPK Group’s ECOGRIP Sustainable Solution

Getting a good grip on packaging’s sustainability situation, VPK Group has launched a corrugated alternative to shrink wrap for the multi-packing of a wide range of bottles: ECOGRIP.

The retailers and consumers of the world alike are demanding sustainable packaging solutions when they make purchasing decisions. Moreover, the EU’s single-use plastic (SUP) Directive, which came into force on 3rd July 2019, aims to reduce the impact of certain plastic products on the environment. This has caused large brands and manufacturers to re-evaluate their packaging strategies and seek out alternatives.

As such, ECOGRIP has been designed to replace single-use shrink-wrap for plastic bottles between 330ml and 1.5-litres, providing a recyclable and biodegradable corrugate solution for multi-packs.

Adaptable to the many different bottle styles on the market regardless of diameter, it provides brands, retailers and consumers with a sustainable multi-packing solution for four, six or eight bottles.

The ergonomic design makes it easy to transport, handle and store and the corrugated board can be customised through a variety of print technologies for maximum brand and on-shelf impact.

One of the founding members of the pan-European alliance Blue Box Partners, VPK Group offers expertise and collective intelligence, and delivers local solutions across Europe. Working with brands to develop packaging solutions that not only solve their current issues around single-use plastic, but also provide sustainable packaging solutions for the long term, and the launch of ECOGRIP is the perfect example of the partnership.

Every business is now focused on sustainability,” said Armin Höttges, Managing Director at Blue Box Partners. “While we continue to see improvements in recycling rates for many packaging products, secondary packaging such as shrink-wrap falls into the category of single-use plastic which can create issues if not disposed of responsibly. This has resulted in considerable pressure from governments, environmental groups and consumers – all of whom are demanding packaging which is more sustainable and the launch of ECOGRIP now delivers a solution for brands that want an effective multi-packing option.”

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