Wipak Launch GreenChoice Sustainability Brand

Conscious of the need to take concrete actions towards mitigating climate change, Wipak has been developing and establishing sustainable packaging solutions in the food and medical sectors for years. With the support of new technologies and intelligent pack design, Wipak’s strategic pledge to reduce the company’s carbon footprint to zero by 2025 has been taken to the next level.

Choosing sustainability is not easy enough so that we can make significant progress as quickly as we need to. GreenChoice has been designed for one purpose only: to make the choice in favour of more sustainable packaging as easy as possible,” says Hery Henry, Wipak Group Head of Brand & Sustainability.

Three Categories

“We have always encouraged our consumers to make sustainable choices. But when it comes to the flexible packaging on offer, it is our responsibility as the industry to make sure those choices are as clear as possible.”

With a skilled and comprehensive team of creative minds and technical experts, the GreenChoice portfolio has been designed to help our customers make informed decisions that benefit the environment and make strides towards a green economy.

The complete GreenChoice portfolio is based on three distinctive categories – Recyclable, Renewable, and Recycled material content – all with a focus on reducing the CO2 footprint  and environmental impact of the packaging as much as possible.

Wipak aims to achieve carbon neutrality by 2025, which will see the company’s sustainable product portfolio expand from recyclable and recyclate-containing products to fully renewable bio-based products.

At Wipak, minimising the CO2 footprint of our packaging and conserving our finite resources is imprinted in our DNA. We want to avoid the release of additional carbon into the atmosphere. Materials such as paper and plastics made from renewable feedstock help us achieve independence from fossil resources, which have stored carbon over thousands of years,” says Katharina Machner, Product & Packaging Designer, Wipak N.E.X.T. Centre for Packaging Innovation.

With our GreenChoice ProDirect® portfolio, we’ve gone the extra mile by offsetting the small, remaining amount of carbon emissions in our solutions through certified climate protection projects in cooperation with ClimatePartner,” concludes Susan Janssen, Sustainable Solutions Manager.

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