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The ‘beer bottle of the future’ made its world debut at SailGP, with Carlsberg Denmark unveiling its 100 percent bio-based and reusable Fiber Bottle in Copenhagen ahead of the ROCKWOOL Denmark Sail Grand Prix, which took place on August 19-20.
Carlsberg presented its Fiber Bottle over the counter for the first time in Denmark at Champions for Change, SailGP’s exclusive thought leadership program that brings leaders and sustainability advocates together to talk about their approach to the climate crisis and share valuable learnings.
With the event focussing on ‘how Denmark is staying ahead in the Race for the Future’, it was the perfect opportunity for Carlsberg to showcase the brewery’s sustainable initiatives.
The bottle consists of wood fibres, while the internal barrier consists of a plant-based mass that keeps the beer fresh and full of flavour.
Sustainability manager at Carlsberg Denmark Tenna Skov Thorsted, said: “We’re proud to finally be able to present our new Fiber Bottle. It’s been a big innovation project we’ve been working on since 2015, so it’s fantastic to reveal the bottle so those interested can get their hands on it and taste the beer for themselves.
“We’re thrilled to launch our bottle at the ROCKWOOL Denmark Sail Grand Prix. SailGP’s purpose is to accelerate the transition to clean energy and be the world’s most sustainable and purpose-driven sports and entertainment platform. It is a purpose that goes hand in hand with our many sustainable initiatives.”
SailGP is the first climate positive sports and entertainment property and uses its platform to champion a better world powered by nature. Carlsberg’s Fiber Bottle is a natural extension of its sustainable profile.
SailGP global director of purpose and impact, Fiona Morgan, said: “With our ambition to be the world’s most sustainable and purpose-driven global sports platform, we have always had a strong focus on collaborating with like-minded brands to find sustainable solutions, so we are really excited to work with Carlsberg and launch the ‘bottle of the future’ that, from our point of view, shows real innovation in packaging and design.”
The Fiber Bottle originates from an open collaboration and was made to see if it was possible to make a bio-based and degradable beer bottle that could be reused.
Thorsted said: “It has been our goal to rethink what is possible for beer packaging and create the beer bottle of the future. We’re not there yet, but this is a big step in the right direction. We’re now introducing the bottle to the ROCKWOOL Denmark Sail Grand Prix to collect feedback and continue working with our partners. The vision is that the Fiber Bottle should have a CO2 release that is 80 per cent lower than a disposable glass bottle.”
In addition to Denmark, the Fiber Bottle has been tested in seven European markets over the summer, where feedback has also been collected.
The Fiber Bottle originates from the innovation collaboration, Paper Bottle Community, with which Carlsberg continues to collaborate to make the bottle commercially available over time.
Header image: A sustainable beer bottle from Carlsberg is announced and shown for the first time during the Champions for Change event at the Langelinie Pavilionen ahead of the ROCKWOOL Denmark Sail Grand Prix in Copenhagen, Denmark. Credit: Adam Warner for SailGP