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Colpac, the award-winning packaging designer and manufacturer, has launched its new website.
Combining seamless user experience, improved functionality, and a striking, image-led design, the site features an innovative packaging selector to simplify and support the decision-making process for customers.
Significantly, the new site brings Colpac’s extensive product range, sustainability expertise, design capabilities, and wealth of packaging industry knowledge together on one platform.
Helping customers find the right packaging
Using the new packaging selector, customers can filter Colpac’s entire stock range based on attributes such as sustainability, usages, or shelf-life. Once customers have selected their requirements, all packaging options that meets their exact needs will be conveniently displayed. For example, customers could select recyclable, FSC®, and microwave to see the packaging that meets these criteria.
Alternatively, customers can find products through a range of categories including sandwich packaging, chilled food packaging, or hot food-to-go packaging, to name a few. To help narrow the choices available, visitors can also filter products at sub-category level, based on product attributes.
Enhanced User Experience
Enhancing the user experience further, the focused product pages include an overview and an intuitive comparison table enabling customers to compare shapes and sizes as part of the selection process. These pages also feature alternative product suggestions, resources, and case studies, to provide additional information for the user.
The case studies illustrate Colpac’s bespoke food packaging solutions, showcasing the company’s innovative product functionality and creative print designs. For questions relating to Colpac, visitors can filter and search for a quick response in the new FAQs area.
“We are thrilled to launch our new website to support our customers. Its design brings together our offering beautifully, and its enhanced functionality makes finding the right packaging easier than ever,” said Kate Berry, Colpac’s Head of Marketing & Product, Accessible Sustainability Credentials
Sustainability legislation and circularity are at the forefront of media conversations and consumers’ minds. This has always been central to Colpac’s ethos and the new website showcases sustainable food packaging and the company’s wider commitment to business as a force for good.
To aid consumer understanding of how to dispose of food packaging, visitors can access clear recycling information via product pages.