Fedrigoni host panel discussion to dissect the future of packaging
Fedrigoni, the Italian manufacturer of luxury and specialty papers, will be hosting an event breaking down how designers can transition from plastic to more sustainable materials, such as paper, when creating unique packaging solutions.
Taking place on the evening of Thursday, June 22, at the Fedrigoni London studio, the panel discussion will be moderated by Simon Esterson, Creative Director at Eye Magazine.
As consumers across all sectors are becoming increasingly in tune with their carbon and climate footprint, with the luxury arena being no exception, the panel will provide thoughts and examples on what this will look like in the packaging landscape. With brand codes among luxury brands transitioning from wealth and status to sustainability, the event will ask and answer what this means when investing in innovation and new technologies when creating quality packaging solutions.
The event will welcome a panel of speakers, including Vincent Villeger (Independent Luxury Packaging Designer), Katie Kubrak (Head of Materials & Insight at Nirvana CPH) Ian Bates (European Marketing & Partnership Director at Two Sides) and others. The speakers will touch on issues including the main drivers in moving from plastic to paper, the benefits to brands, key challenges and how to overcome them, cost-impact, technologies available to help with the transition and many more.
Vincent Villeger said: “Switching from plastic to paper in packaging isn’t as straightforward as it seems – I have learned this the hard way through direct experience. However, beyond the technical challenges, this switch also presents great opportunities to redefine the visual landscape and the consumer’s understanding of what luxury packaging looks like. This potential is what excites me, and what I am most looking forward to exploring on the panel with the other members and with the audience.”
Annette Clayton from Fedrigoni, added: “The inherent sustainability of paper makes it an ideal starting point in this journey. Innovation will be the catalyst. Fedrigoni innovation hub is developing a range of technologies and solutions, in close collaboration with customers, to help brands make the transition away from single use plastic. This is an ongoing process and part of our commitment to the circular economy and next generation paper.”
Ian Bates, European Marketing & Partnership Director at TwoSide, said: “The event will provide essential insights on how to accelerate the transition from ‘difficult to recycle’ plastic materials, which can cause pollution from microplastics, to the future of widely-recycled, natural and renewable fibre-based alternatives. We’ll cover a range of topics on the challenges and opportunities presenting brands, printers and converters who want to reduce their total environmental and social impacts, whilst retaining protection, promotion and communication throughout the value chain”.
The full list of speakers for the event includes:
- Vincent Villeger, Independent Luxury Packaging Designer
- Katie Kubrak, Head of Materials & Insight at Nirvana CPH
- Ian Bates, European Marketing & Partnership Director at Two Sides
- Richard Owers, Director at Pureprint Group
- Annette Clayton, Global Account Manager and Plastic to Paper Ambassador at Fedrigoni UK
Full event details can be found here. Please note – RSVP mandatory.