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Huhtamaki, a key global provider of sustainable packaging solutions, has worked with Carte D’Or to shift the packaging for their ice cream to recyclable paper tubs and lids.
The move to recyclable paper-based packaging will help the brand eliminate more than 900 tonnes of virgin plastic in the UK annually.
“Huhtamaki is on a journey to becoming the first choice in sustainable packaging solutions with a focus to ensure our products are recyclable, compostable, or reusable by 2030. We are delighted to support Unilever’s ambitions for its packaging portfolio which includes halving the amount of plastic used by 2025 and rethinking plastic packaging to use less, better or no plastic. The shift in packaging for Carte D’Or addresses these key targets.
“We develop fit-for-purpose packaging that is best suited for the product and the environment. It is also why we continue to innovate with more sustainable packaging, designed to play its role in delivering systemic change,” said Herwin Wichers, Head of Huhtamaki FMCG Category, Fiber Foodservice EAO.
The recyclable paper tubs and lids for the Carte D’Or range use 93% less plastic per tub, this translates to significant reduction in the amount of plastic used annually. The packaging solution from Huhtamaki will be introduced in the UK and is made using fibers from PEFC certified sustainably managed forests.
The new packaging for Carte D’Or is already available across UK and will be introduced across their entire eight-strong range of ice cream.