Robinson to create luxury packaging for AVEDA

Robinson to create luxury packaging for AVEDA

Robinson – the manufacturer specialising in value-added custom packaging – has been chosen to create the luxury packaging for Aveda Parti Pris and Mini and More boxes.

Robinson Paperbox Packaging has been commissioned to manufacture 2 promotional boxes for Estee Lauder’s premium haircare brand Aveda. Both boxes were made with a black lined board interior using a CMYK outer design which have a matt varnish and gloss UV varnish gloss finish.

Pierre-Alexandre Latimier – marketing assistant for Aveda EMEA, said: “We have used Robinson Paperbox Packaging for a number of projects previously. Their pricing and service levels are one of the main reasons we chose them for this project. With demanding lead times to work to it’s great to have a supplier that can deliver on time and in full.”

Jon Walker, new business development manager for Robinson Paperbox Packaging, added: “These boxes were manufactured on our new SATE rigid box line which has been recently installed. This machine is the most advanced on the market and produces exceptional quality boxes.”

Robinson were also recently awarded FSC ® certification (Licence code: FSC-C186000) for its Paperbox division.

FSC certification ensures that all products produced at Paperbox are sustainable. FSC-managed forests help provide clean air and water by restricting hazardous chemicals and following strict harvesting and forestry practices.

Their work also helps ensure a diversity of animals, trees and plants as well as providing safe working conditions for everyone involved.
Robinson partners with some of the world’s most luxurious brands, from concept to commercialisation, creating widely recyclable packaging made from 100% post-consumer recycled material.

Leave a Reply

Your email address will not be published. Required fields are marked *