A huge Packaging Insights pat on the back goes to Southgate Packaging, who recently raised a whopping £5000 for the NHS.
The Birmingham- and Brussels-based industrial packaging and fulfilment firm ran a promotional campaign with its customers, providing an alternative ‘rainbow’ packaging tape as opposed to their usual tape, donating 10% percentage of each sale to the NHS.
Southgate chose The Queen Elizabeth Hospital in King’s Lynn for the donation, being their local NHS Trust.
Craig Turner, Managing Director at Southgate said: “The Southgate Rainbow Tape initiative was a great campaign for us, and it allowed all of our team to feel like they had an opportunity to contribute towards a worthy cause. It was refreshing to see how many of our customers brought into the programme and the team at Southgate are have been very cheered by the final contribution from their efforts.”
Darren Smith, Head of Marketing at Southgate added: “For us it was all about raising awareness of the great work that the NHS are doing. We thought as most people would be spending more time at home and ordering more online, it would be a great reminder to help protect the NHS and stay alert.”
Steve Barnett, Chairman at QEH said: “It’s wonderful to receive this donation and particularly at this time of year.” While Caroline Shaw, CEO at the Trust echoed Steve’s appreciation adding: “It’s such an honour and we’re incredibly grateful.”